Hey there, WordPress wizards! 👋
If you’ve ever opened up a new lead in Gravity Forms and thought, “I wonder how this person found us?”—you aren’t alone.
Usually, finding that answer involves a game of “connect the dots.” You’d have to log into Google Analytics, try to match timestamps, look at UTM codes, and hope your tracking didn’t break somewhere along the way. It’s a lot of work for a simple question!
At CrossPeak, we believe you shouldn’t have to be a data scientist to understand your own website. That’s why we built CrossPeak Scout to do the heavy lifting for you. Let’s take a look under the hood at how Scout turns your form entries into a marketing goldmine.
1. The “Right Place, Right Time” Data
The biggest problem with traditional analytics is that the data lives in a different “house” than your website. You have to leave WordPress to go find it.
CrossPeak Scout changes the game by bringing that data home. When someone fills out a Gravity Form, Scout attaches the attribution story directly to that entry.
- Was it a Google Ad?
- A specific LinkedIn post?
- Or maybe a niche affiliate link?
You’ll see the data right there on the entry screen. No more tab-switching required!
2. Identifying Your High-Value Keywords
Not all leads are created equal. Some keywords bring in people who are “just looking,” while others bring in people who are ready to sign a contract.
With Scout, you can look at your most successful form submissions and see the exact gclid (Google) or msclkid (Microsoft) identifiers. This gives you the strategic clarity to know exactly which keywords are driving your business forward. It’s WordPress Supercharged for smarter growth.
- The CrossPeak Connection: CrossPeak Scout captures everything from the major ad IDs to custom UTM suites automatically. It’s a plugin that gets things done.
3. An Effortless Experience for Your Team
Whether you’re a solo dev or managing a large marketing agency, Scout makes the “Reporting” conversation so much easier. Instead of showing clients vague charts, you can show them actual leads and the exact path they took to get there.
It’s simple to set up, reliable to use, and integrates seamlessly with the tools you already love, like WooCommerce and Gravity Forms. We’ve removed the complexity so you can focus on delivering results.
Ready to Stop Wondering and Start Seeing?
Protect your time and your budget by getting the full story on every lead. Scout is the WordPress Wingman you’ve been waiting for to help you navigate the wild world of digital marketing.Want to see the “Scout Advantage” in action on your own site? Let’s talk WordPress! We’re here to help you succeed, one lead at a time.