CrossPeak Scout

Advanced Attribution Tracking for WordPress

Eliminate guesswork. CrossPeak Scout is the essential plugin for attribution tracking, capturing precise campaign and ad data to enable you to optimize spend and confidently scale your most profitable marketing efforts. Gain the strategic clarity required to identify high-value keywords and channels, ensuring every budget decision is data-driven.

Navigating Data Complexity

Ad platforms often over-credit conversions, leading to inflated numbers and unreliable ROI. This fragmentation means your traditional analytics tool can’t get the full, unbiased story.

CrossPeak Scout steps in as your dedicated data expert, seamlessly collecting every vital attribution parameter directly within your WordPress site. We make the complex task of data consolidation simple, so you can focus entirely on growing your business.

The Scout Advantage:

• Data Integrity: Get a single, unbiased source of truth for conversions — no more double-counting.
• Budget Optimization: Precisely identify and stop spending on low-performing keywords and campaigns.
• Efficient Implementation: Designed for effortless integration and reliable performance within WordPress.

Capture the Vital Details:

Scout automatically tracks the parameters that matter most, including:

• Major Ad Identifiers: Including gclid (Google), fbclid (Meta), msclkid (Microsoft), and li_fat_id (LinkedIn).
• Full UTM Suites: Automatically track source, medium, campaign, term, and content.
• Niche & Custom IDs: Support for Reddit (rdt_cid), Awin (awc), and more to ensure no data point is left behind.

Seemless Integrations

Your data should be where you work. Scout integrates directly with your favorite WordPress tools to provide attribution data exactly where you need it:

• WooCommerce & Easy Digital Downloads: Scout automatically logs a conversion whenever an order is placed. You can view the full conversion attribution directly on the order screen.
• Gravity Forms: Log a conversion the moment a form is submitted. Detailed attribution data is displayed directly within the form entry, so you know exactly which campaign generated the lead.

Powerful Solutions, Professional Results

We are the WordPress experts, and we’re dedicated to building powerful tools that deliver clear, measurable outcomes. CrossPeak Scout is no exception; this helpful plugin pinpoints the precise origins of your most valuable and highest-converting traffic, so you can maximize your ROI by reallocating your budget toward proven channels.